Official Sports Advisory Partner to Airspeeder, the first electric vertical take-off & landing racing series, advancing air mobility technologies.

Strategic partner in E1 Racing Series, the world’s first electric powerboat championship, advancing sustainable marine technology and water sports.

Equity investor in Alauda Aeronautics, a leader in air mobility, developing hydrogen-powered electric flying cars to transform future transport.

Strategic investor in La Piraterie, providing MMA & Boxing gear to top fighters, building a long-term partnership to grow the brand in combat sports.

United in Victory: Riyadh City FC and Sportdome Form Dynamic Sponsorship Partnership